We at Trade Furniture Company Limited are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better shopping experience. We use the information you the consumer provide at the time of order to create an account with us, take payment if applicable and contact you to arrange delivery. We will only ever use this information respectfully and lawfully in accordance with the Data Protection Act 2018, once enacted. You, the customer, have the right to revoke any given consent at all times.

If we make changes to this notice we will notify you by updating it on our website. Trade Furniture Company will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means Trade Furniture Company determines the purposes and way in which any personal data are, or will be, processed.

Should you need to contact us please write to:

Data Protection Officer, Trade Furniture Company, Unit 18, Norquest Industrial Estate, Pennine View, Birstall, WF17 9NE

This privacy notice was last updated on 23 May 2018.

All information we hold about you is done so in a secure environment and will remain confidential, no details will be passed to any third parties including your e-mail address and all details we hold about you will be used solely for our purposes and relating to your order to provide the high level of customer service expected in our business. No credit card or payment details are held or kept on file and any credit card details taken over the phone are manually input into a card machine whilst on the phone and call recording is blocked during this time, card details are never written down. You have to right to information about your stored personal data, and you have the right to correct, block and delete your data.

We store the contract's content and will send you the details of your order as well as our general terms via e-mail. You can find the terms here at all times. The details about your recent order can be found in your customer login.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us. The only exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible;
  • or in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.


This website uses Google Analytics to help analyse how users use the site. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors' us of the website and to compile statistical reports on website activity for Trade Furniture Company.

Cookies allow us to obtain information about how you use our site; we can then use it to improve our site.

What we use your information for:

  • For security reasons, check and verify your identity. This helps us detect crime and even prevent it.
  • Keep track of any promotions.
  • Make general improvements over the whole website.
  • Tailor parts of our service to you.
  • It helps us understand how you shop and we can make improvements to adapt the website to our customer’s needs.
  • Notify you of any changes.

When we might collect information:

  • When you visit our site and any sites accessible from our website.
  • If you contact us through the contact form or any other methods.
  • When you register on our site and make a purchase.

Your personal information is safe with us and will never be released to other companies for marketing reasons. We may use and share anonymous information. However, we must stress that this does not include your personal information.

Integration of the Trusted Shops Trustbadge

We have integrated the Trusted Shops Trustbadge on this website in order to display our Trusted Shops Trustmark and offer the Trusted Shops products to customers after placing an order.

This serves the protection of our legitimate interests in the optimal marketing of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. The Trustbadge and the advertised trust badge services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

With every use of the Trustbadge, the web server automatically saves a so-called server log file which contains e.g. your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. Those access data are not analysed and are automatically overwritten no later than seven days after the end of your website visit.

Other personal data are transferred to Trusted Shops only if you decide to use or have already registered to use Trusted Shops products after placing an order. In such a case, the contract concluded between you and Trusted Shops applies.

1) Who are we?

Specialist Lending Limited is a private limited company registered in the UK. Specialist Lending Limited also uses the trading styles ‘Purplebricks Payment Services’ and therefore this Privacy Policy applies in respect of each of these brands. Our Privacy Policy explains how we use any personal information we collect about you when you use this website or in respect of any finance agreement you hold or have applied for with us. This includes how we share certain personal information with third parties to initiate and maintain our business relationship with you. Specialist Lending Limited takes the security of your personal data very seriously and we are committed to ensuring that your data is always processed, fairly, transparently and lawfully. It is also important to us that you understand exactly how we will use and process any personal information which you provide or which we obtain from third-parties with your permission.

2) What information do we collect about you?

Specialist Lending Limited and our third-party suppliers may collect certain information or data about you when you use our website or when you apply for finance with Specialist Lending Limited.

We collect some or all of the following:

  • Your name;
  • Your address;
  • Your address status (homeowner, tenant etc.)
  • Your previous address (if less than 3 years ago)
  • Your annual salary;
  • Your company name (if applicable);
  • Your phone number;
  • Your email address;
  • Your date of birth;
  • how you use our emails - for example whether you open them and which links you click on your IP address, location and details of which version of web browser you used information on how you use the site, using cookies and page tagging techniques. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of our website and to compile statistical reports on website activity.

3) How will we use the information we collect from you?

This data can be viewed by authorized employees of Specialist Lending Limited and our suppliers, to perform one or more of the following functions:

  • process your finance application;
  • analyse your suitability as one of our approved suppliers;
  • maintain our finance agreement with you;
  • establish contact with you;
  • improve the site by monitoring how you use it;
  • gather feedback to improve our services, for example our email alerts;
  • provide you with information about our products and services;
  • enable us or our agents to recover any funds due under the agreement.

4) How will we share the information we collect from you?

Specialist Lending Limited may share some or all of the information that it collects from you with third-party suppliers, to initiate or maintain our business relationship with you. This may include, but is not limited to sharing your information with the following third-parties.

  • If we have a legal obligation to do so; or
  • If we have to enforce or apply our terms and conditions and other agreements; or
  • So that our key suppliers can perform their functions (see section 4); or
  • To law enforcement and regulators; or
  • To credit reference agencies.
  • Details of their Privacy Policies can be found on their websites, which explain how they will use and process your data.

5) Where your data is stored

We store your data on secure servers in the European Economic Area (EEA). (Some of our suppliers are based outside the EEA. We have strict controls over how and why your data can be accessed.)

6) Keeping your data secure

Specialist Lending Limited takes data security very seriously and we have rigorous controls in place to ensure that any information we hold on you is held securely. Data is encrypted where appropriate to ensure it remains secure.

However, sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk. We have procedures and security features in place to keep your data secure once we receive it.

7) Data Retention Periods

We will not retain your personal information for longer than is necessary unless required to by other legal or regulatory requirements or to enable us to adequately investigate complaints.

8) Disclosing your information

We may pass on your personal information:

  • If we have a legal obligation to do so; or
  • If we have to enforce or apply our terms and conditions and other agreements; or
  • So that our key suppliers can perform their functions (see section 4); or
  • To law enforcement and regulators; or
  • To credit reference agencies.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

9) Your rights

The General Data Protection Regulation (GDPR) which takes effect from 25^th^ May 2018, provides the following rights to you as an individual:

I.The right to be informed – This privacy policy sets out details of how we will process your information fairly.

II. The right of access – You have the right to access your personal data and supplementary information.

III .The right to rectification – You have the right to have personal data rectified if it is inaccurate or incomplete.

IV. The right to erasure – You have the right to have your personal information deleted where there is no compelling reason for its continued processing.

V. The right to restrict processing – You have the right to block or suppress the processing of your personal data. This means that Specialist Lending Limited is permitted to store the personal data it holds but not further process it.

VI. The right to data portability – You have the right to move, copy or easily transfer your personal data from one IT environment to another in a safe and secure way, without hindrance to usability. In this event Specialist Lending Limited will provide your personal data to you in a structured, commonly used and machine-readable form.

VII. The right to object – You have the right to object to the processing of your personal data:

  • based on legitimate interests or the performance of a task in the public interest / exercise of official duty;
  • direct marketing;
  • processing for the purpose of scientific / historical research and statistics;

VIII. Rights in relation to automated decision making and profiling – Specialist Lending Limited uses automated decisioning based on the information which you provide and information obtained from Credit Reference and Fraud agencies. You have the right to request that any such automated decision is reviewed by an individual within the Specialist Lending Limited Team.

10) Your Right to Complain

If you are dissatisfied with the way in which Specialist Lending Limited has processed your personal data or you believe that Specialist Lending Limited has breached personal data regulations, you have the right to refer your complaint to the Information Commissioner’s Office (ICO). Details can be found on the ICO website:

11) Links to other websites

This privacy policy only applies to Specialist Lending Limited (including Purplebricks Payment Services). Our third-party suppliers, with whom we may share information with your permission and other websites that we may link to have their own terms and conditions and privacy policies.

12) Following a link to another website

If you click on a link to another website from this one, read the privacy policy on that website to find out what it does with your information.

If you choose to sign up to our newsletter you'll receive emails including promotions, offers, new products and other information about our site. You can opt out at any time by contacting us.

Should you wish to discuss anything further please contact us. Contact us.

Copyright © 2018-present Trade Furniture Company. All rights reserved.